As she has grown older, Watson has become something of a fashion devotee, saying that she sees fashion as very similar to art, which she studied in school. In September 2008, she told a blogger, "I've been focusing on art a lot, and fashion's a great extension of that."[66]
In 2008, the British press reported that Watson was to replace Keira Knightley as the face of the fashion house Chanel, but this was flatly denied by both parties.[67][68] In June 2009, following several months of rumours, Watson confirmed that she would be partnering Burberry as the face of their new campaign; she received an estimated six-figure fee for modelling Burberry's Autumn/Winter 2009 collection.[69][70][71] She later appeared in Burberry's 2010 Spring/Summer campaign alongside her brother Alex, musicians George Craig and Matt Gilmour, and Max Hurd.[72]
In September 2009, Watson announced her involvement with People Tree, a Fair Trade fashion brand.[72] Watson says she has been working closely with People Tree to create a spring line of clothing, due to be released at the end of February 2010. The line will feature styles inspired by southern France and the City of London.[73] Later, The Times released a short article on Watson's progress with the collection. The range was highly publicized, appearing in subsequent tabloids such as You magazine, Heat Magazine, Teen Vogue, Cosmopolitan, and People. Watson admitted that her competition was minimal. She also stated, "I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there."[
In 2008, the British press reported that Watson was to replace Keira Knightley as the face of the fashion house Chanel, but this was flatly denied by both parties.[67][68] In June 2009, following several months of rumours, Watson confirmed that she would be partnering Burberry as the face of their new campaign; she received an estimated six-figure fee for modelling Burberry's Autumn/Winter 2009 collection.[69][70][71] She later appeared in Burberry's 2010 Spring/Summer campaign alongside her brother Alex, musicians George Craig and Matt Gilmour, and Max Hurd.[72]
In September 2009, Watson announced her involvement with People Tree, a Fair Trade fashion brand.[72] Watson says she has been working closely with People Tree to create a spring line of clothing, due to be released at the end of February 2010. The line will feature styles inspired by southern France and the City of London.[73] Later, The Times released a short article on Watson's progress with the collection. The range was highly publicized, appearing in subsequent tabloids such as You magazine, Heat Magazine, Teen Vogue, Cosmopolitan, and People. Watson admitted that her competition was minimal. She also stated, "I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there."[
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